Actress Cate Blanchett looked incredible at her first offical appearance as the face of Giorgio Armani’s new fragrance, SI. The new scent was presented to more than 150 journalists from around the world at Armani HQ in Milan.
“SI is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit,” said Armani of his new scent.
Blanchett made her relationship with the brand official back in April 2013, signing on to be the face of the brand’s new women’s fragrance. The whopping $10.4 million deal is only her second major beauty endorsement, after SKII back in 2004, which goes to show that being picky certainly pays off.
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