Wednesday, September 12, 2012

ghd Presents Blue Sky: twenty-seven names & Ingrid Starnes NZFW 2012


Hair: Michael Beel for ghd

Ingrid Starnes and twenty-seven names came together for New Zealand Fashion Week 2012 as part of the second ever Blue Sky concept show to release their autumn/winter 2013 collections. Global hair styling superbrand ghd joined forces with Showroom 22 and the two local labels as the naming rights sponsor for ‘ghd Presents Blue Sky,' presented at Britomart’s Nathan Club and Australis House.

twenty-seven names
The twenty-seven names’ winter 2013 collection — ‘i thought you’d never ask’ — emerged from the first line of Jeffrey Eugenides’ The Marriage Plot: "To start with, look at all the books”. In the collection, 19th-century detailing and hand-printed silk sits alongside bright multi-colours and polka dots.

The hair was full and slightly textured; think 90's inspired volume meets the mother out of the 'Beethoven' movie.

Ingrid Starnes
The Ingrid Starnes’ Autumn/Winter 12/13 collection, Hunt’s End, was based on a whole group of eccentric characters that go away to an old estate for a hunting weekend. Michael and his ghd team had ten minutes to change the twenty-seven names look to fit Ingrid’s aesthetic and new collection!

Michael explains of the Ingrid Starnes look, ‘We took the twenty-seven names volume but made the hair more streamlined through the top. We wanted the hair to give off an effortless glamour feel that Ingrid’s clothing epitomises.'


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