Thursday, July 26, 2012

Lush Launches Emotional Brilliance


International cult favourite, Lush cosmetics, has launched their first colour range for lips and eyes. I had the pleasure of meeting with Lush Co-Founder and Inventor of the range Rowena Bird. The range, consisting of eyeliners, eyeshadow and lip colours, is less about wearing makeup that’s ‘in season’ or ‘on-trend’ and more about selecting colours designed specifically to meet your needs. First, however, you have to play the game!

Emotional Brilliance from Lush
Spin the Wheel!
The colour game is meant to unveil the colours you should be wearing to fulfill a need. You spin the wheel and select the three colours that stand out to you the most: these represent your strength or weakness, your subconscious need and your talent. In case you’re curious, I got ‘Lifted’ ‘Power’ and ‘In Charge’.

‘Power’ lip colour; ‘In Charge’ eyeliner; ‘Lifted’ cream shadow
There are 30 products in the range which is completely vegan. Everything comes in the same eco-friendly, clear glass bottles The liquid lipsticks contain organic jojoba oil, candelilla wax and rose wax to keep lips soft and moisturised. Liquid Eyeliners come with a liquid liner brush applicator, two of which (Independant and Fantasy) have a no smudge smudge formula. The cream Eyeshadows blend easily and cupuacu butter helps set the pigments so the colour stays put.
All products retail for $29.90 and are available in Lush stores and online worldwide as of July 21st. www.lushnz.com

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